Global tequila brand 1800 Tequila has announced its appointment as Official Tequila of the Chicago White Sox and Official Margarita of the Chicago White Sox. The announcement marks 1800 Tequila’s first venture into Major League Baseball and the brand’s continued support for professional sports teams.
On game days, fans can visit the new 1800 Tequila Bar to purchase 1800 cocktails including the Official Margarita of the White Sox, the 1800 Blanco Margarita, the 1800 Reposado Paloma, the 1800 Blanco Mule and the 1800 Blanco Aguas Frescas.
Fans cheering on the White Sox at home can create the South Sider Margarita, a similar version of the White Sox’s official margarita, by purchasing a bottle of 1800 Blanco, lime juice, agave syrup and freshly squeezed orange juice and following the recipe at www.1800tequila .com
“We’re thrilled to bring 1800 Tequila to Chicago White Sox fans on game days, and we look forward to creating memorable baseball experiences for fans,” said Lander Otegui, Chief Marketing Officer, Proximo Spirits. “We’re putting a South Siders Margarita on the team and we wish them the best of luck for the rest of the season.”
In addition to the official naming and naming rights of the 100 Level Bar, the deal includes signage throughout the ballpark, including LED video panels, in-ballpark advertising and merchandising functions and in-market promotions.
White Sox fans can also purchase the 1800 Tequila x White Sox Value Pack at select Chicago retailers, which includes a bottle of 1800 Blanco and two White Sox x 1800 Tequila shot glasses.
Additionally, 1800 Tequila is offering one lucky fan and three friends the chance to enter a White Sox game against longtime division rivals the Minnesota Twins via the Game Ball Delivery Sweepstakes on September 3, 2022 at 6:10pm CT . The winner gets the exclusive opportunity to bring the cue ball to Pitcher’s Mound for the start of the game. Visit 1800whitesoxsweeps2022.com for more information.
“Our organization is passionate about providing the best fan experience possible, and our partnership with the world’s most awarded tequila strengthens our efforts in that commitment,” said Brooks Boyer, White Sox chief revenue and marketing. “With a partner like 1800 Tequila, we are able to deliver not only premium tequila beverage options, but also an energetic and high-quality experience for all fans in the stadium.”
Visit 1800tequila.com for more information.